Our story is their story
Hello readers! If you find yourself reading this blog, thank you so much for your support. I’m Yarina an indigenous enthusiast, adventurer and passionate entrepreneur.
Feel welcomed into the family and I invite you to join me on this journey. Together we’ll delve into the captivating realms of crafts and our cultural heritage, sharing insights, knowledge, doses of inspiration and real life stories and how YARINA NC was born.
Our story originates back in 1996 when Maricela and Galo, mom and dad, embarked on a journey out of our home town, Otavalo-Ecuador. Leaving not only our loved ones but our land, traditions and culture to pursue new dreams. After travelling around many countries sharing our culture with our crafts. In 2008, we established ourselves in Great Britain.
The numerous journeys and countries we visited with my family going from day markets to weekend festivals reminded me of home, Otavalo. Seeing my beloved grandma spend hours in a sowing machine or laying on the floor next to the tostado(corn) whilst doing a new hat inspired me in so many ways and so YARINA NC was born. This was a way to be close to my loved ones and to connect with my hometown. To work along with those who day by day rise up before the sun and lay back down in the darkest hour. Those whose talents and gifts had been undervalued. YARINA NC took us back to our roots. To our culture, our people and our town, that very town where I will always call home.
The heart of our visions relies on exposing and supporting the many artisans we have met along these years and showcasing their talent and craftsmanship.
"He has filled them with skills to do all kinds of work as engravers, designers, embroiderers, in blue, purple and scarlet yarn and fine linen, and weavers- all of them skilled workers and designers" -Exodus 35:35
We all have our talents. Talents that become our heritage. Passed down from generation to generation from our loved ones such as the ones my grandma once did. We see the the final masterpiece but not the process in the mind of those who imaged it first. Our artisanal family is now awaiting for you to know their story. Explore the hidden talent of those whose techniques, talent, creativity and passion tell a story and make of every collection unique.
Their stories is a way for you to know our great designers. We do not work alone, we work together because we are a family.